Thew Adams show known as Thew's Awesome Transformers Reviews is probably one of the most aptly named shows on Youtube. It stars a man named Thew, it is truly awesome, and it is a source of Transformers reviews and opinions. So how does one do a review of a review show. Well seeing as this will hardly be critical and more unabashed gushing, this really isn't a review. However this is more a metatextual analysis of collector toy reviews on Youtube, and why Thew is so awesome.
So first let me show you a typical review for a collector toy demographic. These videos are both for the same toy, 2016 Skullsmasher from Transformers. Seeing as these are a little on the long side please feel free to skip around a little to get a feel for the videos.
While these two reviews are not bad, they are polished and give plenty of information on the toy itself, to me they are very analytical. While that in it of itself is not a bad thing, it can get tiring when watching these kinds of videos. Now please watch Thew's review of the same toy.
Within the first few seconds a difference can be felt, and it is a simple difference. It's his face. We can see his face. With the simple addition of seeing his face, a subtle change on how we ingest the content. With his face open to the camera his personality shines through. Because of this simple change the thoughts shown in the video become less analytical and more personal feeling. Due to seeing his face contort to to match his feelings.
That is to say nothing of his quick and well thought out writing. With the use of subtle puns and deep alliteration, the video encourages repeat watches to catch all of them. All this in service to a review style that is more focused on a child like wonder of the toy then of technical aspects of them.
So you may be thinking "Alright, so he tell jokes while looking at toy, what makes this special?" well, nothing really. But that's the point. You see he doesn't feel like a stuffy guy trying to give consumer/collector advice. Thew is just a man loving robots. He does not expect everyone to have similar opinions as he does. Often times he love some toy because they are a little crap. He has an entire series dedicated to showing off crap knock offs, a good number of which he enjoys just for the fact that they exist. His show, despite its name, is less a review show and more a showcase of the toys, his love of them, and how he wants to share that with you. Thew is not a man on high saying "THIS IS A GOOD TOY." but more your friend nudging your elbow whispering "hey dude look at this thing i just got."
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